About My Business

My Business builds digital fitness programs for working men in their 30s who want to get lean and strong without living in the gym. Everything is designed around one idea: short, brutal, effective sessions you'll actually stick to.

Our flagship is 25 Minutes of War — a weekly challenge combining simple calisthenics and kettlebell training. No fancy equipment, no two-hour workouts, no complicated plans you abandon by week two. Just a body, a bell, and 25 focused minutes.

Every program is delivered as an instant download with lifetime access and free updates, so you can train anywhere and keep coming back to level up.